Many of the designs are reminiscent of the flower arrangements I use to purchase from a florist based where I grew up in Bedfordshire/ Northamptonshire. Unique to Bloom & Wild is their range of bouquet styles. This was very useful as an education tool for future purchases and general flower shopping. The first instructions are written on a card which feature a picture of each stem contained in the box along with its name.
#Letterbox flower how to
The solution, they provide instructions on how to condition and arrange the flowers. Clearly not all recipients of flowers are green fingered. They wanted to save packaging and space by sending loose flowers but they needed to ensure that recipients could recreate the arrangements as advertised. Bloom & Wild sort to overcome the cumbersome way mixed arrangements were delivered. Where flowers are delivered loose they are usually one type of flower a bunch of roses, lilies, daisies etc. All that the recipient needed do was to trim the stems and place them into a suitable vase. Historically, bunches of flowers were delivered in boxes. This approach 100% works, each and every flower was intact, zero wastage. I have since learnt that the official term is netted the larger heads were covered in a white net for protection. On lifting the lid of the box and ripping through the tissue/plastic I revealed a number of individually wrapped flowers. It was such a sweet gesture, if you knew Bev you would know that this was 100% her style. She is a close friend and housemate from my time in New York. Thoughtful Surpriseīack to my delivery, the only remaining question was who out of my friends and family knew to send me these flowers? Who understood exactly what would make me smile, the type of flowers that I prefer? Bloom & Wild has arrangements to suit every pocket, occasion and colour scheme.
It is located on the other side of London and most annoyingly, I struggle to transport the flowers home. Whilst Columbia Road is a cost effective solution the market gets incredibly busy. With most things in life, there is always a downside. I can purchase multiple bunches at little expense and then spend time practising my flower arranging skills. Columbia Road is a remedy to this problem. Also, I find myself combining mixed and single flower bouquets, it can get very expensive. When purchasing from Waitrose I usually opt for a single flower bouquet the mixed bouquets are not always too my taste. I also visit Columbia Road Flower Market once a month to buy flowers in bulk and at bargain prices. I was wrong!Īt present, I favour Waitrose’s lilies and/or roses, both of which last for weeks. That such a purchase should be reserved for gifting to loved ones. I always concluded that it would be too much of an indulgence. I frequently held internal debates on whether to order an arrangement from Bloom & Wild for myself. They bring me so much joy from both a visual and scent perspective, they really do brighten up the dullest of rooms. I religiously purchase fresh flowers and on lucky days I return home to a beautiful vase of flowers from my husband. Further, my hand tied bouquet lasted the best part of two weeks. The Bloom & Wild team were super friendly and knowledgeable. This was by far one of my favourite flower workshops. I had been meaning to order a bunch a flowers from Bloom & Wild since I attended their flower arranging workshop at Lombok the home interior store on Tottenham Court Road (blog post coming soon). It was a bunch of flowers from one of the biggest disruptors in the floristry industry, Bloom & Wild. Within seconds I knew what I had been sent. Ordinarily my deliveries are some form of clothing but but on this occasion I was handed a long rectangle box. I love nothing more than to head downstairs to collect a parcel, especially when it is a surprise. I had been summoned to the loading bay at work to retrieve a mystery package.